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Instruments of the money market.

Money market

RBI defines a money market as a place where the financial instruments with a duration from one day to one year are traded. On account of such a short duration, instruments of the money market are referred to close substitutes of cash possessing high liquidity. The money market is the arrangement of participants like banks, …

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The Product life cycle

If you are in marketing, then you must be aware of the product life cycle concept. It is the fundamental concept while making a marketing strategy around your product. Let’s discuss thoroughly what is PLC. How it can help you design your product aspect of the marketing mix. We all know that a company’s market …

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